![](https://images.squarespace-cdn.com/content/v1/57fa9b883e00bea94ae34e84/1504856469833-OUEXSU11OK6W6LWG8N0T/Fitbit_Local_Denver_Logo_CMYK_WDB-05.png)
Fitbit Local
Fitbit Local was a national campaign, launched in 12 US cities over the course of 1.5 years. Bringing live in-person group workouts with local fitness influencers, professionals, and vendors to key landmarks in participating cities.
The ask was to create a sub-brand of Fitbit that had recognition but also spoke to a niche outdoor group workout audience in a fresh way. It involved a logo design for each city that would then be applied to digital and printed deliverables for each event. I designed logos for the cities and launches that you see represented below. I created signage, banners, emails, t-shirts, social posts, posters and postcards that became the design system used for each city to inform, engage, and activate participation, exposure and sales.
![Fitbit_Local_Denver_Logo_CMYK_WDB-05.png](https://images.squarespace-cdn.com/content/v1/57fa9b883e00bea94ae34e84/1504856469833-OUEXSU11OK6W6LWG8N0T/Fitbit_Local_Denver_Logo_CMYK_WDB-05.png)
![MKTG-5926_Fitbit_Local_Chicago_Poster_WDB_R1.png](https://images.squarespace-cdn.com/content/v1/57fa9b883e00bea94ae34e84/1504840447173-3IGKD3SEZCJCE544VF69/MKTG-5926_Fitbit_Local_Chicago_Poster_WDB_R1.png)
![MKTG-4216_Fitbit_Local_CHI_Post_1_IG_1200x630.png](https://images.squarespace-cdn.com/content/v1/57fa9b883e00bea94ae34e84/1504842628603-6Z1OJSXYFPY42DY0HYE0/MKTG-4216_Fitbit_Local_CHI_Post_1_IG_1200x630.png)
![MKTG-4216_Fitbit_Local_MIA_Post_1_TW_1024x512.png](https://images.squarespace-cdn.com/content/v1/57fa9b883e00bea94ae34e84/1504858904328-UNKJMW6EO4AYD7BYC2BS/MKTG-4216_Fitbit_Local_MIA_Post_1_TW_1024x512.png)
![MKTG-4216_Fitbit_Local_CHI_Post_5_TW_1024x512.png](https://images.squarespace-cdn.com/content/v1/57fa9b883e00bea94ae34e84/1504889755710-2BCLNCGNJX5P7TPNTV7N/MKTG-4216_Fitbit_Local_CHI_Post_5_TW_1024x512.png)
![MAC_Black_FITBIT_LOCAL_Single_iPad.png](https://images.squarespace-cdn.com/content/v1/57fa9b883e00bea94ae34e84/1504845083257-TMIUBC1ECNPVTY6OZ4L5/MAC_Black_FITBIT_LOCAL_Single_iPad.png)
![Fitbit_Local_Logo_T_Shirt.png](https://images.squarespace-cdn.com/content/v1/57fa9b883e00bea94ae34e84/1504849360620-IIPJN34UDB1S0RWB6UNH/Fitbit_Local_Logo_T_Shirt.png)
![01-Poster-Mockup_4.png](https://images.squarespace-cdn.com/content/v1/57fa9b883e00bea94ae34e84/1504909400723-W68FO9TRUEHJ2BBLDUS7/01-Poster-Mockup_4.png)